Tic Tac’s new flavor brings a surprise every time you open it’s box: it can be a sweet taste of strawberries or a sour taste of, well, strawberries. I like being surprised, so you know what, I’m liking this new couple. Besides the population of Earth counting much more than just me, some people might like more the sweet one or the sour one. So here’s a fun promo contest: buy Tic Tac’s new flavor and get a unique code. It can be sweet or sour. Next step, find your opposite couple ~ by any means ~ and get the chance to win an iPad 2 every day.
Client: Tic Tac
Check-in to your favorite coffee shop in Foursquare is not so hip anymore. An anxious hipster would ask: what’s next? I’ll tell you what. Check-in to some imaginary places, bro! You know, check-in at Hogwarts School of Witchcraft and Wizardry. That’s what Imaginaria, an mobile app created by Livraria da Vila bookstores, allows you to do, checking-in to iconic places of whatever you are reading right now. Cool, huh? Hipster-like note: bitch, please, Harry Potter is so mainstream.
Client: Livraria da Vila
Everyone knows how hard it is when a relationship comes to an end. Ten out of ten guys tried to call his ex-girl after they breakup at least once in a lifetime. It’s tough, I know. But this mistake will never happen again if you just download Guaraná Antarctica new iPhone App: Ex-lover Blocker. It blocks your ex-girl phone number and notify three friends in case you try to hit the button.
Agency: DDB Brasil
Client: Guaraná Antarctica
What a lovely initiative from Sonho de Valsa for Brazilian Valentine’s Day. Encouraging you to show some love to your valentine, they are promoting 100.000 love messages ~ 100 mil mensagens de amor ~ and what does that mean? Means you’re able to send 100.000 free text messages through their fanpage. Simple, but cute, like a bonbon.
Client: Sonho de Valsa
If I was a light yogurt brand, my worst nightmare would be watching my consumers slipping up on their diets just to have a quick moment of junk food pleasure. Turns out I’m not, but Corpus Light is and is trying to support their consumers keep up the diet offering body adhesives with smells of hamburgers, french fries, soda and chocolate cake. If you feel tempted, stick one to your body and control yourself!
Client: Corpus Light
Hey you, don’t drink and drive, ok? If it was that simple to convince people, there wouldn’t be so many anti-drinking campaigns out there. On the other hand, if it really was that simple, we wouldn’t see smart campaigns like this one from Bar Aurora and Boteco Ferraz, which turned their bar’s karaoke into breathalyzers to show one’s blood alcohol level after an awesome ~ or not so ~ performance on stage.
Link to video
Agency: Ogilvy Brazil
Client: Bar Aurora e Boteco Ferraz
Besides being the name behind São Paulo Fashion Week artistic direction, Paulo Borges is a man who likes bringing fashion shows to unexpected places. After hitting São Paulo postcards like Elevado Costa e Silva, Rua Augusta and Rio Tietê, was time for the iconic bridge Estaiada become a fashion runway hosted by ELLE.
Billboard Brasil Magazine knows there’s a rockstar living inside every man. And girls, I’m sorry to say, but there’s no man in the world who haven’t played some sort of game while in the urinal. Does your rockstar come out every once in a while you have to take a pee? I don’t know. But I bet you would try some guitar solo you if had your chance at the GuitarPee. The funny thing is the show doesn’t stop at the bathroom. Your inner Jimmy Hendrix guitar solo can be shared online and downloaded as a mpee3. Smells like Cannes Lions for me.
Rio de Janeiro is hot, really hot. And if you’re hanging at the beach enjoying the summer, what’s the common sense idea a beverage brand could offer to you? Well, what’s the second common sense idea after sampling? A cold douche! Pretty obvious, but still effective. Nice move, Sprite.
Link to video.
Do you ever catch yourself wondering if that jacket or jeans would really look good? Peer pressure is a highly decision making parameter. That’s why this idea to promote C&A’s mother’s day collection is genius. The clothes are displayed on the brand fanpage and people can like it - or not - as the like count appears in real-time on the respective hanger.