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If I was a light yogurt brand, my worst nightmare would be watching my consumers slipping up on their diets just to have a quick moment of junk food pleasure. Turns out I’m not, but Corpus Light is and is trying to support their consumers keep up the diet offering body adhesives with smells of hamburgers, french fries, soda and chocolate cake. If you feel tempted, stick one to your body and control yourself!
Agency: Young&Rubicam
Client: Corpus Light
Hey you, don’t drink and drive, ok? If it was that simple to convince people, there wouldn’t be so many anti-drinking campaigns out there. On the other hand, if it really was that simple, we wouldn’t see smart campaigns like this one from Bar Aurora and Boteco Ferraz, which turned their bar’s karaoke into breathalyzers to show one’s blood alcohol level after an awesome ~ or not so ~ performance on stage.
Agency: Ogilvy Brazil
Client: Bar Aurora e Boteco Ferraz
Besides being the name behind São Paulo Fashion Week artistic direction, Paulo Borges is a man who likes bringing fashion shows to unexpected places. After hitting São Paulo postcards like Elevado Costa e Silva, Rua Augusta and Rio Tietê, was time for the iconic bridge Estaiada become a fashion runway hosted by ELLE.
Agency: Unknown
Client: ELLE
Billboard Brasil Magazine knows there’s a rockstar living inside every man. And girls, I’m sorry to say, but there’s no man in the world who haven’t played some sort of game while in the urinal. Does your rockstar come out every once in a while you have to take a pee? I don’t know. But I bet you would try some guitar solo you if had your chance at the GuitarPee. The funny thing is the show doesn’t stop at the bathroom. Your inner Jimmy Hendrix guitar solo can be shared online and downloaded as a mpee3. Smells like Cannes Lions for me.
Agency: AlmapaBBDO
Client: Billboard
Rio de Janeiro is hot, really hot. And if you’re hanging at the beach enjoying the summer, what’s the common sense idea a beverage brand could offer to you? Well, what’s the second common sense idea after sampling? A cold douche! Pretty obvious, but still effective. Nice move, Sprite.
Agency: Unknown
Client: Sprite
Do you ever catch yourself wondering if that jacket or jeans would really look good? Peer pressure is a highly decision making parameter. That’s why this idea to promote C&A’s mother’s day collection is genius. The clothes are displayed on the brand fanpage and people can like it - or not - as the like count appears in real-time on the respective hanger.
Agency: DM9
Client: C&A
New fragrances, old consumers. I like when brands value the long-term consumer and they like it too. That’s why Boticário loyalty program consumers loved receiving flowers and the new fragrances unexpectedly ~ and for free ~ right at their homes.
Agency: E-Works
Client: Boticário
You handle a beer brand known for its “rounded” concept. How do you get noticed during Easter season? Don’t know? Well, Skol does: they created the first Easter egg made from beer. An Easter egg for man, I would say. Manly man.
Agency: F/Nazca
Client: Skol
As far as I remember, this is the first toothpaste brand offering free samples online or, far more interesting and innovative, via QR Codes printed on magazines. The codes point to the brand website in which you have to fill in a form in order to receive your sample at home and this is not so innovative in terms of QR code ~ I know, I know ~ but still it is an interesting and bold initiative.
Agency: Unknow
Client: Colgate
Another cultural contest and here I contradict the last post for a good cause: is not the theme that keeps boredom away, is the prize. And prizes are always much more than just prizes when they’re exclusives. You gotta be crazy if you’re not biting your fingernails to get a Heineken Beertender to put your KEG on and rock a party. In addition, in this particular case, you got props for being the only brand in the whole KEGs category that is making use of promo and activation other than just price discounts.
Agency: Fri.to
Client: Heineken
