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February 15 2012

You move to a new place and there’s an open house party. You buy a new car and why not throw an open car party? That’s the idea behind the launch of Fiat Freemont. Host a big party to celebrate your new cool car with cool friends. And cool people don’t phone each other to a party, they create a Facebook event. That’s the game: create a Facebook event and invite people. The one with most confirmations get the prize. Agency: Sunset Client: Fiat Freemont

You move to a new place and there’s an open house party. You buy a new car and why not throw an open car party? That’s the idea behind the launch of Fiat Freemont. Host a big party to celebrate your new cool car with cool friends. And cool people don’t phone each other to a party, they create a Facebook event. That’s the game: create a Facebook event and invite people. The one with most confirmations get the prize.

Agency: Sunset

Client: Fiat Freemont