Offer!Offer!

If I was a light yogurt brand, my worst nightmare would be...

Wed, 30 May 2012 09:32:00 -0400

If I was a light yogurt brand, my worst nightmare would be watching my consumers slipping up on their diets just to have a quick moment of junk food pleasure. Turns out I’m not, but Corpus Light is and is trying to support their consumers keep up the diet offering body adhesives with smells of hamburgers, french fries, soda and chocolate cake. If you feel tempted, stick one to your body and control yourself!

Agency: Young&Rubicam

Client: Corpus Light

Hey you, don’t drink and drive, ok? If it was that simple...

Wed, 30 May 2012 09:07:24 -0400

Hey you, don’t drink and drive, ok? If it was that simple to convince people, there wouldn’t be so many anti-drinking campaigns out there. On the other hand, if it really was that simple, we wouldn’t see smart campaigns like this one from Bar Aurora and Boteco Ferraz, which turned their bar’s karaoke into breathalyzers to show one’s blood alcohol level after an awesome ~ or not so ~ performance on stage.

Link to video

Agency: Ogilvy Brazil

Client: Bar Aurora e Boteco Ferraz

Besides being the name behind São Paulo Fashion Week artistic...

Tue, 29 May 2012 09:25:00 -0400

Besides being the name behind São Paulo Fashion Week artistic direction, Paulo Borges is a man who likes bringing fashion shows to unexpected places. After hitting São Paulo postcards like Elevado Costa e Silva, Rua Augusta and Rio Tietê, was time for the iconic bridge Estaiada become a fashion runway hosted by ELLE.

Agency: Unknown

Client: ELLE

Billboard Brasil Magazine knows there’s a rockstar living...

Tue, 29 May 2012 08:53:00 -0400

Billboard Brasil Magazine knows there’s a rockstar living inside every man. And girls, I’m sorry to say, but there’s no man in the world who haven’t played some sort of game while in the urinal. Does your rockstar come out every once in a while you have to take a pee? I don’t know. But I bet you would try some guitar solo you if had your chance at the GuitarPee. The funny thing is the show doesn’t stop at the bathroom. Your inner Jimmy Hendrix guitar solo can be shared online and downloaded as a mpee3. Smells like Cannes Lions for me.

Agency: AlmapaBBDO

Client: Billboard

Rio de Janeiro is hot, really hot. And if you’re hanging...

Tue, 24 Apr 2012 13:21:45 -0400

Rio de Janeiro is hot, really hot. And if you’re hanging at the beach enjoying the summer, what’s the common sense idea a beverage brand could offer to you? Well, what’s the second common sense idea after sampling? A cold douche! Pretty obvious, but still effective. Nice move, Sprite.

Link to video.

Agency: Unknown

Client: Sprite

Do you ever catch yourself wondering if that jacket or jeans...

Wed, 18 Apr 2012 16:28:44 -0400

Do you ever catch yourself wondering if that jacket or jeans would really look good? Peer pressure is a highly decision making parameter. That’s why this idea to promote C&A’s mother’s day collection is genius. The clothes are displayed on the brand fanpage and people can like it - or not - as the like count appears in real-time on the respective hanger.

Agency: DM9

Client: C&A

New fragrances, old consumers. I like when brands value the...

Tue, 03 Apr 2012 10:46:11 -0400

New fragrances, old consumers. I like when brands value the long-term consumer and they like it too. That’s why Boticário loyalty program consumers loved receiving flowers and the new fragrances unexpectedly ~ and for free ~ right at their homes.

Agency: E-Works

Client: Boticário

You handle a beer brand known for its “rounded”...

Wed, 21 Mar 2012 17:44:02 -0400

You handle a beer brand known for its “rounded” concept. How do you get noticed during Easter season? Don’t know? Well, Skol does: they created the first Easter egg made from beer. An Easter egg for man, I would say. Manly man.

Agency: F/Nazca

Client: Skol

As far as I remember, this is the first toothpaste brand...

Tue, 20 Mar 2012 14:03:12 -0400

As far as I remember, this is the first toothpaste brand offering free samples online or, far more interesting and innovative, via QR Codes printed on magazines. The codes point to the brand website in which you have to fill in a form in order to receive your sample at home and this is not so innovative in terms of QR code ~ I know, I know ~ but still it is an interesting and bold initiative.

Agency: Unknow

Client: Colgate

Another cultural contest and here I contradict the last post for...

Wed, 14 Mar 2012 14:33:05 -0400

Another cultural contest and here I contradict the last post for a good cause: is not the theme that keeps boredom away, is the prize. And prizes are always much more than just prizes when they’re exclusives. You gotta be crazy if you’re not biting your fingernails to get a Heineken Beertender to put your KEG on and rock a party. In addition, in this particular case, you got props for being the only brand in the whole KEGs category that is making use of promo and activation other than just price discounts.

Agency: Fri.to

Client: Heineken

Brazilians are used to a kind of promo know as Cultural Contest....

Wed, 14 Mar 2012 14:02:00 -0400

Brazilians are used to a kind of promo know as Cultural Contest. The brand picks a theme and ask for the consumers to answer creatively. The most singular answer gets the prize. The truth is: people don’t even listen to you if your theme/context is not engaging. But boring is not exactly the word that describes picking the current most popular rapper in Brazil and the two most iconic popular improvisers into a rhyme battle in which the rapper can’t rhyme back and you’re the one who’s there to help him.

Agency: iThink

Client: Zoom

You move to a new place and there’s an open house party....

Wed, 15 Feb 2012 12:39:00 -0500

You move to a new place and there’s an open house party. You buy a new car and why not throw an open car party? That’s the idea behind the launch of Fiat Freemont. Host a big party to celebrate your new cool car with cool friends. And cool people don’t phone each other to a party, they create a Facebook event. That’s the game: create a Facebook event and invite people. The one with most confirmations get the prize.

Agency: Sunset

Client: Fiat Freemont

Microwaveable sandwich’s are live-savers for the busy...

Thu, 09 Feb 2012 11:56:00 -0500

Microwaveable sandwich’s are live-savers for the busy ones. You buy even with no hunger because you never know when you’re going to need it. And when it happens, and it will happen, you had better be prepared. So Hot Pocket decided to put a new sauced variant on the market. But did it better: let the consumer decide what new sauce it would be in a fun and web-savvy way: a Facebook combat. Choose your side and fight hard for it.

Agency: Agência Click

Client: HotPocket Sadia

Brazilian carnival is huge. The whole country basically stop and...

Wed, 01 Feb 2012 15:51:34 -0500

Brazilian carnival is huge. The whole country basically stop and the airports are filled with people heading to big - and why not say - insane festivals. The major parties are hot, and that hotness asks for beer. Lots of it. That’s why a major player hosted a contest for you to win the best carnival ever. You and three friends on the best Brazilian carnival festivals. Too much to choose? Doesn’t matter. Skol bring you and your crowd to all of them at once.

Agency: Bullet

Client: Skol

You’re at one of the most trendy postcards of Brazil:...

Mon, 02 Jan 2012 08:32:00 -0500

You’re at one of the most trendy postcards of Brazil: Copacabana beach. The wind is blowing softly, the sun is shinning with no mercy and the bikinis are, well, shorten. What’s the perfect call for all that heat? A freezing beverage. And it gets better if one of the most iconic brand pulls up a kiosk right on the beach and serve it’s dark refreshing drink the perfect way. -3º freezing Coke.

Agency: Future Group

Client: Coca-Cola

Your brand it’s all about sensations. Intense ones. So...

Fri, 23 Dec 2011 07:18:48 -0500

Your brand it’s all about sensations. Intense ones. So what about letting people fell the thrill of a tyrolean above the most iconic São Paulo avenue? It’s cool, it’s eye-catching, it’s for real.

Agency: CuboCC

Client: Trident

Construction supplies are not on the social media agenda but you...

Wed, 07 Dec 2011 15:36:06 -0500

Construction supplies are not on the social media agenda but you can always create some good spreadable online content so people start talking about your products. Like printing your Facebook friends into tiles and actually buying it to decorate your wall. The concrete or wood one to be clear.

Agency: DM9

Client: Telhanorte

You sell car shields. Let me repeat. Car. Shields. And...

Wed, 07 Dec 2011 08:40:55 -0500

You sell car shields. Let me repeat. Car. Shields. And you’re supposed to create awareness around your new low-cost product. How do you do that? You give a once in a lifetime chance for your consumer to buy a trendy car equipped with your car shield for half the price at a major daily deal website.

Desirable, huh? But it’s a one and only offer and you got to make people talk about that until the final day, so you host a twitter contest giving another desirable-exclusive item: bulletproof iPhones.

Agency: Sunset

Client: DuPont Armura

Brazilians call Brazil the country of soccer. And this is more...

Thu, 01 Dec 2011 12:00:32 -0500

Brazilians call Brazil the country of soccer. And this is more than passion: it’s devotion. As Vasco leads its way to become the national season winner, its major sponsor comes up with an honorable gift to it’s fans: check-in at foursquare anywhere in the world and you might be the lucky one to win flight, accommodation and a pair of tickets to the final match.

Agency: Espalhe

Client: Ale Combustíveis

We’re Google Plus and we’re only 5 months old. As we...

Fri, 25 Nov 2011 14:23:16 -0500

We’re Google Plus and we’re only 5 months old. As we look how Facebook is rising in Brazil and the huge amount of local users we already have in other products, a single thought cross our minds: gotta catch ‘em all.

A boring, usual activation? The hell with that. We’re Google. Let’s get a world famous photographer - J R Duran - to shoot people at a A rate university. Tons of content at Google Plus, tons of new users immediately.

Agency: Bullet

Client: Google